The brainchild of an Italian watch lover and two eco-smart entrepreneurs, WEWOOD fashions wooden timepieces from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, a hybrid of technology and nature resulting in a unique watch that's both handsome and earth friendly.
The first timepiece was designed in Florence, Italy (2010) and with the widespread craving for newstalgia and eco-friendly ethos, WEWOOD hit the scene as the avant-garde approach to sophisticated sustainability. Later that year, WEWOOD opened a branch in Los Angeles and teamed up with tree-planting-partners 'American Forests' and 'Trees For The Future'.
With this cohesive collaboration, their goal is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWOOD purchased. Since 2011, WEWOOD has planted 300,000 trees with its partners and sets challenging targets for 2014 and beyond. Keeping forests healthy and happy keeps us healthy and happy, we like to keep our reminder on our wrist!
Using recycled precious metals for jewellery is an important way to source precious metals more responsibly. Precious metals that have already been used in some way, including “vintage,” “renewed,” or “reclaimed” metals from jewellery and electronics, are not directly implicated in the destructive impacts of mining. They do not share responsibility for the impacts of mining in the same way that newly mined gold does.
Recycled gold, silver, palladium and platinum and gemstones are an important part of our philosophy and as a result figure prominently in the jewellery we sell and make. Apart from our large range of Vintage and Antique pieces we also offer a huge range of jewellery, from silver chains to Platinum Wedding Rings, made from recycled precious metals and gems.